More Members for Your Fitness Business
We help independent gyms, studios, personal trainers, and CrossFit boxes show up on Google and in AI Search, then turn that traffic into trial bookings.
Google 
ChatGPT 
Perplexity 
Gemini 
Profile Interactions
New Members
Trial bookings
Word-of-mouth has a ceiling. You probably hit it.
Your space is great. The coaching is elite. Your members love you.
But none of that matters if it doesn't show up in a search result.
Right now, the big franchise across the street is capturing most of the local traffic.
Their site is built for today's search engines and AI assistants. Yours is stuck on a five-year-old template.
We help you show up, look credible, and turn visits into trial bookings.
Two services.
One outcome.
Built for independent operators. Retainers you can justify in members, in plain language you already use.
Local SEO & AI Search
Rank for "gym near me." Show up when someone asks ChatGPT, Perplexity, or Google AI Overviews for a gym, studio, or coach nearby. Members in the door, not vanity metrics.
Web Design & Landing Pages
We build websites and landing pages that load fast, look credible on mobile, and make it easy for someone to book a trial instead of bouncing. Standalone, or paired with the SEO engagement.
Built for each
fitness niche.
Different fitness businesses sell differently. Each gets its own page, its own audit framework, and copy written for the way that owner actually talks.
We only do
fitness.
Lunaris is a studio built for independent fitness businesses. We work with gyms, studios, personal trainers, CrossFit boxes, and martial arts schools. The strategy, the pages, and the copy are built around how people actually choose a place to train, not a generic agency playbook.
Fitness only, on purpose.
We stay in one niche so the work stays sharp.
No handoffs.
The work is done by the people who plan it, never passed to a junior team.
Built from the inside.
We understand trial offers, membership decisions, and how someone picks a gym on their phone after work.
How working
together works.
No pressure, no pitch deck. Three steps from first look to a plan that fits your gym.
See where you stand
Fill out the form or run the free audit. Either way you get a quick read on how you show up on Google, in AI search, and whether your site turns visitors into members.
Quick fit call
A short call to see if we're the right shop for your gym. If we're not, we'll say so and point you somewhere better.
The plan
We map the right path: a website redesign, an SEO plan, or both. You leave knowing what we'd do and why.
Before you
reach out.
The questions owners ask before they get in touch.
Who is this for?
Independent fitness businesses only. Gyms, studios, personal trainers, CrossFit boxes, and martial arts schools. That focus is the point: trial offers, membership math, and the way people shop for a gym are built into everything we do.
What does the free audit show?
Enter your site and you get an instant read on three things: how you show up on Google, whether AI tools recommend you, and whether your homepage turns visitors into members. Full report in your inbox, no call required.
Do I need a new website, or just SEO?
Depends on where you're starting. Some gyms need a new site, some need the search work, some need both. If your current site can't carry the SEO, we'll tell you on the audit, before anything starts.
What does it cost?
It depends on where you're starting and what you need, so pricing comes after the audit. The first call is a fit check, not a sales pitch.
How long until I see results?
Your Google Business Profile can move in weeks. Rankings that bring members take a few months, and they compound, which is why SEO runs in 3, 6, and 12-month plans instead of month to month. Anyone promising page one in 30 days is making it up.
See what is costing
you members.
Enter your site and get an instant read on how you show up on Google, in AI Search, and whether your homepage turns visitors into members.
Get my free audit